Advertising

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Advertising can be a big waste of money if it is not planned. Choosing to advertise on the back of a cute design or simply because the magazine is offering you a good rate will not contribute towards business goals.

We'll ask you some tough questions about why you want to advertise and what you want to achieve - only then will we sit down and develop a campaign that will earn its keep.

To see a quick example of our work for each element, click [example]. For a detailed explanation of a specific campaign click [case study].

Concept & Design

Business advertising all too often suffers from Self Reference Criteria. What's interesting for the advertiser. We will help you to lock down your sales / benefit messages and create an advertisement that generates measurable results.

Unlike some, our first priority is to get your message across - advertising industry awards and plaudits can come later!

[example]
[case study example]
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Copy Writing

There's no luck in our choice of words. Because we understand your business, we're much more likely to write something your customers understand and are interested by. Simple really.

[example]
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Photography

We use the services of a professional photographer for our advertising photography. The montage example used as a small inset within an advertisement shows the reader at a glance what the text is all about.

Coming soon! An on-line library of images you probably won't find anywhere else. Specialist materials handling, logistics and industrial shots just not covered by the usual 'coffee table' type stock photography suppliers, plus other interesting image material. online-images.com

[35mm example]
[medium / large format example]
[image bank selection]
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Illustration

A good illustration well executed can really help an advertising campaign to stand out. We can produce traditional illustrations and cartoons such as the examples here or photo-realistic designs.

[illustration example]
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Process Visualisation

For many of our clients, showing how their product works is one of their most challenging tasks. We have lots of experience in visualising processes and products to communicate the concept to the target audience.

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Production

We'll manage the production process for you including all necessary photography, illustration and artwork.

RRESD Screen~150 Bleed~303x216 Trim~297 x 210

Gobbledygook? We know what this means and will make sure adverts are produced to the correct mechanical specifications for each publication as material to the wrong spec can seriously compromise your campaign.

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Media Planning & Booking

As well as advising you on the range of media most suitable for your campaign there are numerous benefits to entrusting your advertisement booking to The Marketing Office.

Our relationship with the magazines and strong buying power means that not only do you get a better rate but a preferential position. Media booking also takes away the headache of constant calls from ad reps after your business - we take the calls for you.

Best of all is that Media Bookings are self financing. Our administration costs are covered by the agency commission system and do not generally impact on the price you pay.

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Campaign Management

From making sure the right films are in the right place at the same time to offering a complete response management package. We're able to run the adverting campaign throughout it's lifetime.

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