Consultancy
The vast majority of this site focuses on the marketing communications
side of our business - the tactical, day to day activity. Our strategic
services help you to look at your overall business from a marketing
viewpoint...
- why are you working in this way?
- what other opportunities are available to you?
- how can you develop a product or service to
meet those needs profitably?
What we do is often confidential and always unique, so you won't find
heaps of examples on this page. However here's a taste of what we do...
 Strategic
Marketing Plans
Think of any great business and you can be sure that the owner wasn't
thinking of S.M.A.R.T. objectives when he/she started out - they simply
had a big idea.
Strategic marketing plans from the Marketing Management Office do not
try to get you to that vision in one leap. Rather they keep in mind
the big objective whilst planning out a series of steps that will, hopefully,
keep you going in the right direction.
Nigel Lloyd Parry has worked in senior client side, marketing positions.
This practical experience means that we can help you to develop ideas
into a real world marketing strategy without always constraining you
to S.M.A.R.T.
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 Research
Whilst the Internet has opened up the availability of information to
everybody in business, information overload can make it difficult to
make a decision. We can help you conduct secondary (desk) research or
undertake primary (original) research on your behalf.
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Competitor Analysis
Benchmarking against your competitors is a useful way of making sure
you don't get complacent. We can help with literature gathering, sales
force analysis and customer service grading.
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Marketing Audits
How well is your marketing department performing? Are you making best
use of your database? We can offer a fresh set of eyes.
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