Case Study

This is just one of several case studies on the site. For a complete index of case studies available click here.

Client	Microlise
Project	Panasonic Press Visit
Objective	Maximise Microlise's publicity in prestigious installation
Brief	Highlight the breadth of Microlise's involvement, plus gain publicity before other suppliers to the warehouse in order to gain perceived Microlise 'ownership' of the overall project.
Duration	May 1998
Activities	Press visit, professional photography, press pack, special edition newsletter
Result	Steady stream of sales enquiries and significant coverage

Editorial Visit

An exclusive visit was arranged for two non-competing trade magazines, including hotel accommodation. During the site tour press were issued with a comprehensive write up and high quality photographs previously taken on large format. A shortened version was subsequently issued as a general release.

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Coverage

The visit directly resulted in two tabloid and two A4 pages in key publications - space worth over £13,500 in advertising costs alone.

This was the first major publicity of the warehouse and was subsequently followed up by over a dozen pieces of coverage in business and trade journals, from 1/4 page to 2 pages each. The project was also featured on the SHD Today web site, incorporated into the regular Microlise newsletter The Thinker and covered in a special 4 page case study leaflet.

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