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Mini Case Study
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Several full size case studies
are available on this site.
For a complete index of case studies available click here.
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| Client |
Grundig
Electronics |
| Project |
Name
change to plettac electronics |
| Objective |
To
communicate name change and maximize visitor attendance at major
trade show. |
| Brief |
A
division of Grundig, a well known German brand, were changing
their name in a highly competitive and brand-aware market.
The client wanted to signal the name change ahead of a major trade
exhibition and ensure at least the same number of visitors attended
the stand as had done in previous years. |
| Duration |
6
weeks |
| Activities |
Direct mail, exhibition event management, give-away
production.
Public Relations & advertising
|
| Result |
Instant
recognition of the new name amongst target visitors and vastly
improved attendance at the stand. |
[back to top]
The following invitation was sent by direct mail to the target visitors...
A quantity of the gambling chips called 'plettacs' were sent with each
mailing. The casino-standard chips were double sided with the old and
new company name.
Visitors to the stand could use the chips for a roulette game managed
by a professional croupier.
 The
theme was continued with a leaflet for a specific type of digital picture
system using the casino theme.
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