Public Relations

Excellent press relations are key to good PR - it's not simply a case of mailing out releases and hoping they'll get printed. We're highly skilled in the implementation of planned, co-ordinated promotional campaigns and enjoy strong links with trade press editors.

To see a quick example of our work for each element, click [example]. For a detailed explanation of a specific campaign click [case study].

 

Press Releases

Press Releases are written and, where possible, photographed in-house. A scoring system is applied to ensure consistency of message and text variations are made to suit specific journals. Time is then taken to talk through the press release with editorial staff to ensure maximum coverage.

[example]
[case study example]

Virtual Press Office

All press releases are available on line through the Extranet section of this website. The area is password protected to prevent our clients' competitors getting wind of a campaign before publication. The area also serves as a useful research library for journalists.

[extranet]
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Articles

We regularly place full, double and multi-page feature articles - working proactively to meet the editorial requirements of the target magazine and our client's marketing objectives. Strong use of photography and a consistent writing style ensure that articles are almost always published.

[example]
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Editorial Visits

When a story is important, one way to ensure maximum coverage is to get the target magazine's editorial team to attend a presentation or site visit. The Marketing Office is able to ensure positive coverage of such events through strong relations with the trade press.

[case study example]
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Event Management

The Marketing Office is skilled in using events such as press conferences to communicate powerful and important messages. Please see the separate Event Management section for further details of our work in this important area.

[case study example]
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Media Liaison

Often overlooked, media liaison involves speaking with the press outside regular press release and article discussions. Its purpose is to promote awareness of a product or service with the editorial team so that The Marketing Office's clients are 'front of mind' when it comes to new features.

Furthermore, all target media schedules are tracked for comment/placement opportunities.

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Photography

Photographs are taken either in house on high quality 35mm equipment or, when specialist equipment is required, by a professional photographer.

Coming soon! An on-line library of images you probably won't find anywhere else. Specialist materials handling, logistics and industrial shots just not covered by the usual 'coffee table' type stock photography suppliers, plus other interesting image material. online-images.com

[35mm example]
[medium / large format example]
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